Overview

To shine a spotlight on an industry dominated by behemoths and void of transparency, Genexa tapped Superjuice for our unique mix of CPG brand and personal publicity experience. As the agency-of-record for Genexa, the first clean over-the-counter medicine company, we developed macro-communications strategies to educate all consumers on the new clean options in the medicine aisle.  

Utilizing the compelling founder story of two dads who had no pharmaceutical background and the impressive roster of high-profile celebrity investors, Superjuice artfully leveraged the brand’s most compelling spokespeople and storytelling moments to secure media coverage in top-priority business and consumer media outlets. 

Our work included profile elevation, product and brand awards oversight, intimate influencer and media events, earned editorial and social outreach and various product launch campaigns. In an industry overrun with Goliaths, Superjuice constantly deployed tactics to work around key editorial and regulatory restrictions that existed in the pharma industry and brought awareness to a consumer health topic that is relevant to everyone.