Spanx

Overview

When Spanx and its founder Sara Blakely wanted to extend the iconic brand past foundation garments and into athleisure, they turned to superjuice.   

We concepted and executed a multi-prong campaign that “kicked” off with the launch of leggings and featured an intimate editor and influencer preview, strategic gifting to content creators inviting them to “get in our pants” and a continual stream of press coverage touting both the uniquely powerful technology and the style. Today, the brand now has a growing fan base amongst not only Gen X, but also Millenials and Gen Z-ers.