Sugarbear

Overview

WThe brand made famous by savvy influencer marketing, SugarBear turned to us to launch their newest innovation, SugarBear Sleep. 

Following a successful marketing campaign for the launch, which incorporated robust media relations, curating, designing and executing editorial events including the “Sleep Inn”, the brand’s sales skyrocketed online and with national retailers. Our relationship grew as the brand’s agency of record and included SugarBear Hair and Women’s Multi. Superjuice expanded the brand’s dominance as an editorial favorite, oversaw international launches and identified strategic partnerships.