Overview

With 2023 being the Year of Barbie, the premiere of Barbie Dreamhouse Challenge presented HGTV with the opportunity to tap into this summer’s hottest pop culture moment to bring a competition series that would break through the noise and elevate the network as a leader in home and lifestyle content.

Our goal was to position the iconic Barbie Dreamhouse as one of the most cherished and recognizable elements of Barbie’s story, on a scale that only HGTV could accomplish, to resonate across generations and as a result, drive ratings. 

We leveraged HGTV’s all-star talent in this one-of-a-kind television moment to grow the fandom for the network’s most popular personalities and their respective series.