Overview

Superjuice has enjoyed more than a decade-long relationship with the iconic candy emporium. We oversee launches from Los Angeles to Honolulu and have repositioned Dylan’s Candy Bar from a New York boutique to a global lifestyle brand.

Tactics include executive profile elevation, product pitching and strategies to support tentpole collections and seasonal campaigns. By forging key celebrity and influencer relationships and increasing media visibility on all platforms, we are credited with record breaking sales and Dylan’s Candy Bar’s industry leader status. We continue to keep Dylan’s Candy Bar top of mind for consumers as the aspirational go-to for all celebratory and gifting moments.