The Peach Truck

Overview

Bringing the joy of fresh peaches to families nationwide.

The Peach Truck began when one family who loved peaches got a truck. Today, the brand has become the largest purveyors of the freshest peaches on the planet and a cherished lifestyle brand with fans that include Joanna Gaines and Reese Witherspoon. 

With a carefully crafted communications strategy, we evolved the positioning from a small business success story to industry disruptor. We drove brand awareness with both quality, in-depth brand coverage and quantity to keep the brand memorable. While peach season only lasts from the end of May to September, we continued to keep the brand top of mind with organic influencer coverage we secure through our relationships with some of the top parenting influencers on Instagram and TikTok and by securing the highest profile opportunities for the founders to tell their story. 

This past summer, we counseled the brand through the unexpected decision by Kroger to create their own peach truck tour with a plan that turned this threat to their business into a rallying cry to support small businesses nationwide with The Peach Truck leading that charge.