Overview

To launch the Kardashians return to reality television and to kick-off the beginning of their multi-year deal with Hulu, we set out to concept a press event that would be nothing short of epic. 

Held at Nobu Ryokan’s exclusive beach-front property in Malibu, we transformed six spaces, representing the 6 women - Kris, Kim, Khloe, Kourtney, Kendall and Kylie - and brought to life their individual aesthetic, personal passions and each of their globally successful brands. Press were escorted through a one-of-a-kind house tour from ‘Kim’s Closet’ to ‘Kourtney’s Kitchen’ and treated to interactive experiences along the way before conducting interviews with the family. The event, which included a separate influencer experience, resulted in meaningful, top-tier coverage and ultimately, the biggest launch in Hulu history.