SURI

Overview

Introducing the world’s first-ever sustainable sonic toothbrush to the US 

SURI – short for sustainable rituals – is on a mission to help people live more sustainably by creating oral care products that don’t compromise on quality, performance or design. Co-founders and Procter & Gamble alums Mark Rushmore and Gyve Safavi debuted the innovative brush Sustainable Sonic Toothbrush in the UK, where it became one of the fastest growing personal care brands. We were onboarded as the US agency to build the same buzz and awareness across the pond.

Our first priority was to get the brush into as many hands of key opinion leaders in the US for testing as the product speaks for itself. We leveraged our valuable relationships with top outlets to send SURI to writers across numerous verticals and maintain an ongoing dialogue about the brand. The result has been gift guides at the most coveted publications, SEO driving listicles and “best of” stories, and standalone features.

With hundreds of millions of impressions and SURI now the brush of choice for top editors, influencers and celebrities, the US is beginning to see the impact of elevating your everyday rituals