A MODERN PUBLIC RELATIONS + MARKETING AGENCY
Our Mission
Superjuice was founded with the mission of only representing brands we are truly obsessed with. This conscious curation of our client roster has created a rare environment for innovative thinking and energetic collaboration.
Our full-service agency creates multi-faceted communications and marketing strategies that inspire consumers, drive action and reinforce brand loyalty. Whether we are generating story ideas, forging strategic partnerships or designing and producing events on every scale, we ensure our clients become and retain status as industry leaders.
Since our inception, we have been dedicated to a culture that values ambition, independent thinking as well as a healthy and happy lifestyle at every stage of our careers.
Our Services
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We devise an “Editorial Calendar” that ensures that our clients are telling the right message at the right time to the right outlets and on the right platform. Our longstanding and tight knit relationships with national and local journalists ensure our clients garner the most impactful and enviable press coverage.
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Whether we are launching an emerging brand or evolving an established one, we develop programs that keep the brand top of mind, culturally relevant and compelling.
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We begin concepting by setting the KPIs. Then, we concept “every detail” ensuring that even the most jaded journalist or influencer is impressed.
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We identify the right combination of individuals to advocate for our brands. We collaborate and create compelling and authentic content to motivate their following to do the same.
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Founders’ stories can be one of the most influential tools in driving businesses. We artfully tell stories that highlight the passion and the grit behind the brand to further capture the hearts and minds of consumers and create a powerful point of difference amongst competitors.
Diverse Experience
While there are agencies that work exclusively in the entertainment space and others who work exclusively with brands, by design, we span both so that our thinking is inspired by multiple industries and our work product is always evolving.
Testimonials
The Work
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HGTV
A near decade long relationship with the current leader in lifestyle programming,we work alongside the in-house team with a laser-focused strategy that took the linear network from #16 to a top 5 and the digital presence is a well-established home industry leader.
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Dylan’s Candy Bar
Superjuice has enjoyed more than a decade-long relationship with the iconic candy emporium. We oversee launches from LA to Honolulu and have repositioned Dylan’s Candy Bar from a New York boutique to a global lifestyle brand.
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Kardashians on Hulu
To launch the Kardashians return to reality television and to kick-off the beginning of their multi-year deal with Hulu, we had to concept a press event that could be nothing short of epic.
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Varo x Pinky Cole
Tapped by the country’s first all-digital and mission-driven bank, Varo tasked Superjuice with concepting and executing Var’s first-ever local market campaign in Atlanta.
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KeVita
In early March, news broke that a Vanderpump Rules cast member, Tom Sandoval, had cheated on his partner and fellow cast member, Ariana Madix, with her best friend and cast-mate, Rachel. The revelation was a result of Ariana having a “gut feeling” that something was off prompting her to check Tom’s phone. We identified the opportunity for the brand to drive cultural relevance, brand awareness and as a way to speak to the brands’ functional benefit – gut health – allowing us to create KeVita’s Gut Punch, with the creation of KeVita Gut Punch, a mocktail with a not-so-subtle but definitely delicious reminder to the cast and all of us to pay attention to your gut!
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HGTV's Barbie Dreamhouse Challenge
With 2023 being the Year of Barbie, the premiere of Barbie Dreamhouse Challenge presented HGTV with the opportunity to tap into this summer’s hottest pop culture moment to bring a competition series that would break through the noise and elevate the network as a leader in home and lifestyle content.
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Genexa
To shine a spotlight on an industry dominated by behemoths and void of transparency, Genexa tapped Superjuice for our unique mix of CPG brand and personal publicity experience. As the agency-of-record for Genexa, the first clean over-the-counter medicine company, we developed macro-communications strategies to educate all consumers on the new clean options in the medicine aisle.
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Hanni
After seeing less than desirable results at “big” agencies and not exactly “feeling the love,” Founder Leslie Tessler turned to superjuice to not only increase press coverage for her growing brand that would excite retailers (and investors) but also tap into our network of influencers for organic/unpaid content.
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Sugarbear
The brand made famous by savvy influencer marketing, SugarBear turned to us to launch their newest innovation, SugarBear Sleep.
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Spanx
When Spanx and its founder Sara Blakely wanted to extend the iconic brand past foundation garments and into athleisure, they turned to superjuice.
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Chloe's
We teamed up with Chloe’s as they worked to solidify Chloe’s better-for-you treats as a household staple and industry leader in the frozen novelty space.
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